Optimizing your emails!
15
AUG 2018
'Email Marketing'
Optimizing your emails!
Email might be one of the oldest forms of digital communication, but it is still one of the most vital! Emails are often the direct bridge from your business to your customers, your...
Curating content to enrich your social media brand
10
AUG 2018
'Social Media, Marketing'
Curating content to enrich your social media brand
So you've entered the world of digital marketing. You've set up a blog, you've created a bunch of social media accounts, you're posting furiously, and now you're exhausted. No need to be...
Vulnerability management and your business
6
AUG 2018
'Security'
Vulnerability management and your business
There is no such thing as a foolproof data security plan. Whether you're talking about your software security, the physical security of your building, or your staff's resistance to scams and...
5 Reliable Digital Marketing Metrics You Have to Measure Now
2
AUG 2018
'Web Design Help, Search Engines, Marketing'
5 Reliable Digital Marketing Metrics You Have to Measure Now
With this internet-inclined generation, digital marketing has become more important than ever for businesses. After all, a recent Pew study shows that 26% of United States adults...
How to create a content style guide for your brand
4
JUN 2018
'Marketing, Blogging'
How to create a content style guide for your brand
Okay, so you're a small to mid-sized business or organization and you've recently jumped into the content creation game. You've got a small team of people working to produce content that you...
3 ways to promote your new website
4
APR 2018
'Marketing'
3 ways to promote your new website
Building a website is exciting. You've set aside the money for it, got yourself an awesome web developer (like Lifeline Design), and you've spent some time going over revisions, ironing out the...
How to find the right keywords to boost your SEO
28
MAR 2018
'Search Engines, Marketing'
How to find the right keywords to boost your SEO
You ever hear that expression "he knows just enough to be dangerous?” That's how I feel about most people trying to boost the SEO on their website. SEO used to be an obscure and...
What is digital marketing and why should you care?
21
MAR 2018
'Marketing'
What is digital marketing and why should you care?
You may have heard of digital marketing, but what is it exactly? More to the point, why should your business care? How marketing used to work To understand digital marketing,...
Getting serious about security? Think about C.I.A (Confidentiality, Integrity and Availability)
31
JAN 2018
'Security'
Getting serious about security? Think about C.I.A (Confidentiality, Integrity and Availability)
While the term "CIA Triad” sounds like the title of some pulpy novel you'd pick up in an airport book store, the reality couldn't be further from the truth. The CIA Triad is a well-known...