25th

OCT
2017

Mythbusting the idea of “going viral”

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Marketers are always giddy with the idea of "going viral.” The prospect of creating some piece of content that has just the right kind of spark to be picked up, shared, and spread far and wide...

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19th

OCT
2017

How much should a website cost?

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When your business is looking for a new website, it's natural that you'll want to price out your options. Unfortunately, building a website is not like ordering an item out of a catalog. There...

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18th

OCT
2017

Mastering SEO with topic clusters

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The traditional approach to SEO has always been very keyword focused. Even as the value of keywords have waxed and waned, the goal has always been to create content that focuses on attaining a...

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11th

OCT
2017

4 easy and free resources to improve your social media strategy

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So you've seen the light and want to harness the power of social media to help grow your business and expand your reach. That's great! Like many small and mid-sized businesses though, you're...

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4th

OCT
2017

The anatomy of an excellent video pitch

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Video ads used to be the domain of AAA businesses. Of huge corporations with massive bankrolls for big, beefy ad spends. Just 15 years ago, the average small to mid-sized business couldn't dream...

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