Mythbusting the idea of “going viral”
25
OCT 2017
'Social Media, Marketing'
Mythbusting the idea of “going viral”
Marketers are always giddy with the idea of "going viral.” The prospect of creating some piece of content that has just the right kind of spark to be picked up, shared, and spread far and wide...
How much should a website cost?
19
OCT 2017
'Web Design Help'
How much should a website cost?
When your business is looking for a new website, it's natural that you'll want to price out your options. Unfortunately, building a website is not like ordering an item out of a catalog. There...
Mastering SEO with topic clusters
18
OCT 2017
'Search Engines, Marketing'
Mastering SEO with topic clusters
The traditional approach to SEO has always been very keyword focused. Even as the value of keywords have waxed and waned, the goal has always been to create content that focuses on attaining a...
4 easy and free resources to improve your social media strategy
11
OCT 2017
'Web Design Help, Commentary, Social Media'
4 easy and free resources to improve your social media strategy
So you've seen the light and want to harness the power of social media to help grow your business and expand your reach. That's great! Like many small and mid-sized businesses though, you're...
The anatomy of an excellent video pitch
4
OCT 2017
'Commentary, Marketing'
The anatomy of an excellent video pitch
Video ads used to be the domain of AAA businesses. Of huge corporations with massive bankrolls for big, beefy ad spends. Just 15 years ago, the average small to mid-sized business couldn't dream...