15th

AUG
2018

Optimizing your emails!

Posted By:
Lifeline Design

Email might be one of the oldest forms of digital communication, but it is still one of the most vital! Emails are often the direct bridge from your business to your customers, your...

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6th

SEP
2017

Are you making these marketing mistakes?

Posted By:

Digital marketing is a new world to many businesses, and with any new endeavor, there are always going to be new challenges. With skill and direction, digital marketing can help you reach new...

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24th

AUG
2017

New automated backup system for email templates for easy retrieval and audit

Posted By:
Lifeline Design

Email templates are a powerful way to connect with your customers and members. When you're sending out a mass communication to hundreds or even thousands of people at once, you want to make sure...

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2nd

AUG
2017

A good subject line is what stands between you and the delete button

Posted By:

The typical inbox is a wasteland. A craggy post-apocalyptic ruin dotted with unread LinkedIn updates, yawning chasms of unwanted spam, and a few oasis of essential updates and correspondence you...

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26th

JUL
2017

What your email sign off says about you

Posted By:

It's easy to think of email sign-offs as a bit stodgy. An unnecessary throw-back to the times when writing and delivering a letter was a lot more involved and effort intensive than just dashing...

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14th

SEP
2016

Don't leave your donors hanging

Posted By:
James Chicoine

You spend so much time and effort getting your organizations name out there. You champion your cause like a prizefighter, you stir hearts, move hands, and win people over to your cause in a time...

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28th

APR
2016

Is your inbox starting to look like the Sarlacc Pit? Here's how to Jedi flip to safety

Posted By:

There was a time that I was terrified to look at my inbox. Back in my freelance days, I'd check my messages with all the enthusiasm of a prisoner walking the green mile. I'd do anything to put...

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30th

DEC
2015

Don't call it a comeback, mailing lists never left

Posted By:
Lifeline Design

Mailing lists are a bit old fashion aren't they? In our social media dominated landscape, the idea of collecting emails and socking them away for some future newsletter or point of contact seems...

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19th

MAY
2011

CAN SPAM, Is compliance enough?

Posted By:

Consider the following scenario: you attend an offline trade show as a representative of your company and exchange business cards with the organizers. Do you consider this an expressed permission...

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12th

MAY
2011

Building your list – B2B versus B2C tactics

Posted By:

If you are just starting with email marketing and have no addresses in your email list, or too few to start a campaign that will be worth your while,  yet you feel like buying leads from a third...

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