2nd

AUG
2018

5 Reliable Digital Marketing Metrics You Have to Measure Now

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Lifeline Design

With this internet-inclined generation, digital marketing has become more important than ever for businesses. After all, a recent Pew study shows that 26% of United States adults...

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15th

NOV
2017

How “finding” photos on the internet can lead to big problems

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You don't have to work in the web design business long to run into a client or competitor who is, shall we say, blasé , about where they find the photos and pictures they need for their...

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19th

OCT
2017

How much should a website cost?

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When your business is looking for a new website, it's natural that you'll want to price out your options. Unfortunately, building a website is not like ordering an item out of a catalog. There...

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11th

OCT
2017

4 easy and free resources to improve your social media strategy

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So you've seen the light and want to harness the power of social media to help grow your business and expand your reach. That's great! Like many small and mid-sized businesses though, you're...

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16th

AUG
2017

The biggest mistakes businesses make when designing a lead magnet

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If you've dipped your toes into the online marketing world, you'll know having a killer lead magnet is one of the most essential parts of any online strategy. A lead magnet tends to be an opt-in...

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9th

AUG
2017

Can't draw? Don't let your clumsy hands get in the way of great design

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I'll be the first to admit it, I just can't draw. It's something that's irked me my whole life. My entire family, from my Grandma, to my mother, to by brother are all ridiculously...

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19th

JUL
2017

Secrets of a great product description

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When you enter the online market place, you're stepping into one huge pond. Instead of just competing with the local businesses in your neighborhood, suddenly you're fighting for the same...

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17th

MAY
2017

How to hire a web designer

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So you've thought about long and hard about getting a new website for your business, you've had a few meetings, and you've made a convincing business case for it. Everyone involved is on board,...

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15th

MAR
2017

3 fonts to avoid like the plague

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It might not seem like it, but your typography says a lot about your business. People read different intonations into different fonts, and some come with more baggage than others. Your choice of...

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8th

MAR
2017

How to build a landing page that works

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A landing page is where you meet your customer, it's where you start the relationship. Landing pages are often the very first place new visitors will enter your site, so it's essential that you...

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