20th

DEC
2010

Common pitfalls of Twitter marketing (Part I)

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Twitter is extremely popular these days, but to use it properly, you should be aware of some mistakes that can kill your campaign from the very start. This post is the beginning of a series of...

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16th

DEC
2010

Reasons to outsource your email campaigns

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The debate over the use of an Email Service Provider versus in-house mailing will probably never end. Much like the heated Operating System War, where both Windows and Unix users boast the...

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15th

DEC
2010

Guest Posting—not only SEO

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The concept of guest posting and editorial links is associated with SEO. Long story short, a guest post is, as the name says, an article you write for a blog in exchange for a link coming to...

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13th

DEC
2010

Basics of Building Your Twitter Account

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In this article, I will assume you are fairly familiar with setting up and using a Twitter account. Before we get started I sincerely hope your Twitter username is your “brand”. It helps...

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10th

DEC
2010

Phone Outage In Brantford

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Construction workers have severed the phone and cable lines at the Brantford location, if you are trying to get in touch with us, please email Dave@LifelineDesign.ca and I will make sure your...

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8th

DEC
2010

Email Campaigns: In-house or Outsourced?

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When you only have a handful of subscribers, it obviously makes no sense to hire a third party to manage your email campaigns. You can easily mail out to a few dozen customers from Outlook at no...

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8th

DEC
2010

Four Common Myths of Google PageRank

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Google PageRank has been surrounded by so much hype and there is so much confusion about it, that we thought it would be helpful to write an article that would dispel some of the myths. Myth #1:...

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6th

DEC
2010

Steps That Can Make or Break Your Social Media Strategy

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Social media isn’t all about building a solid community. You also have to create constructive discussions or, at a bare minimum, provide your members with insightful pieces of information. In...

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2nd

DEC
2010

Privacy Considerations in Email Marketing

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As a publisher, the customer’s privacy should be one of your top concerns. You should frequently be thinking about ethics—since you are “invading” the customer’s mailbox you should at least play...

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1st

DEC
2010

Wordpress and Duplicate Content

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Duplicate content is by far the worst problem an out of the box installation of Wordpress comes with. When you publish a new article, renders it in at least six different locations: The...

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