15 DEC 2010 7
The concept of guest posting and editorial links is associated with SEO. Long story short, a guest post is, as the name says, an article you write for a blog in exchange for a link coming to your site. An editorial link:
Google is known to be able to make a difference between editorial and normal links and put more weight on the former. This makes sense, taking into account the search engines’ strive to analyze the importance of inbound links and penalize or even disregard paid ones. Editorial links are more natural and relevant than ones “forced” into a blogroll.
Guest posting shouldn’t, however, be focused on SEO and improving your rank on the search engines. A good editorial can be of much more help than the added value of a strong and relevant backlink.
Guest posting shouldn’t be confused with article marketing. You can send in virtually anything to article directories, as they are known to accept even the sloppiest pieces of content. Article marketing is all about quantity over quality. An editorial, on the other hand, should be on par with the site’s standards and bring some actual added value to the owner’s community. Granted, there are low-quality blogs where you can send in content of questionable value, but they aren’t likely to bring you any of the above benefits.
If you have considered guest blogging but never submitted anything so far, this article might give you the push to get up and actually do something. Or, if you have been submitting regularly to blogs and haven’t reaped a lot of results, it could be high time you changed your strategies and started focusing on sites that actually deliver.