20 DEC 2010 1
Twitter is extremely popular these days, but to use it properly, you should be aware of some mistakes that can kill your campaign from the very start. This post is the beginning of a series of articles that will show you what you need to stay away from.
Your followers want to interact with a human being, not some robot that announces what’s new with your company. Turn your Twitter account into a press release platform and your followers will soon lose interest in your company. Your followers want to know the people behind those fancy desks and shiny buildings. Add the @human touch to your Twitter business account so that people won’t fell they are talking to logos.
Common practices include:
Of course, you can come up with your own personal way of showing that there is an actual human answering all queries.
The Internet floods us with services offering free “surefire” ways to boost your followers. There are too many reasons why using such a service is plain wrong and no one in their right mind should resort to it: