How to find the right keywords to boost your SEO
28
MAR 2018
'Marketing'
How to find the right keywords to boost your SEO
You ever hear that expression "he knows just enough to be dangerous?” That's how I feel about most people trying to boost the SEO on their website. SEO used to be an obscure and...
What is digital marketing and why should you care?
21
MAR 2018
'Marketing'
What is digital marketing and why should you care?
You may have heard of digital marketing, but what is it exactly? More to the point, why should your business care? How marketing used to work To understand digital marketing,...
What every business can learn from wine labels
10
JAN 2018
'Marketing'
What every business can learn from wine labels
Every now and then, I enjoy a nice glass of wine. I'm not an aficionado, but I like to think I know what I'm doing. I know what I like, I know how to pair a wine to a meal, and when we have...
How a little illustration design can do heavy lifting for your brand
20
DEC 2017
'Marketing'
How a little illustration design can do heavy lifting for your brand
Have you ever noticed how many brands use little pictographs and illustrations in their services these days? It might vary from site to site and app to app, but chances are your favorite online...
5 myths about social media you need to stop believing right now
8
NOV 2017
'Marketing'
5 myths about social media you need to stop believing right now
When it comes to social media for small businesses, there are lots and lots of misconceptions and assumptions out there. Everyone knows social media is important, but everyone seems to think...
Mythbusting the idea of “going viral”
25
OCT 2017
'Marketing'
Mythbusting the idea of “going viral”
Marketers are always giddy with the idea of "going viral.” The prospect of creating some piece of content that has just the right kind of spark to be picked up, shared, and spread far and wide...
Mastering SEO with topic clusters
18
OCT 2017
'Marketing'
Mastering SEO with topic clusters
The traditional approach to SEO has always been very keyword focused. Even as the value of keywords have waxed and waned, the goal has always been to create content that focuses on attaining a...
The anatomy of an excellent video pitch
4
OCT 2017
'Marketing'
The anatomy of an excellent video pitch
Video ads used to be the domain of AAA businesses. Of huge corporations with massive bankrolls for big, beefy ad spends. Just 15 years ago, the average small to mid-sized business couldn't dream...
Building great content with the skyscraper technique
27
SEP 2017
'Marketing'
Building great content with the skyscraper technique
Want to know how the best online marketers get the most out of their content? It's called the "skyscraper technique” and it will change the way you think about your content. The...