Focus groups are dead (and we should keep them buried)

20

JUL 2016

'Marketing'

Focus groups are dead (and we should keep them buried)

The first focus groups were created in WWII. They were designed to test the effectiveness of allied propaganda. To determine which posters got people pumped up to go stick it to Hitler, conserve...

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Creative businesses - turn your social media feed into your portfolio

13

JUL 2016

'Marketing'

Creative businesses - turn your social media feed into your portfolio

We don't always think about it, but creativity and imagination fuel many of the industries and businesses we depend on. Design studios of the graphic, software, or fashion variety and media...

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Stop talking about features, talk about benefits

6

JUL 2016

'Marketing'

Stop talking about features, talk about benefits

You're business is the most important thing in the world to you, and you're excited . You're excited because you and your team have worked really hard over the past six months, you've put in...

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How to prepare for your content marketing campaign

1

JUL 2016

'Marketing'

How to prepare for your content marketing campaign

Content marketing is a proven, reliable way to generate interest in your business, create leads, and climb Google's page rankings. Websites that put the extra effort into creating useful,...

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Finding the right customer for your business

20

JUN 2016

'Marketing'

Finding the right customer for your business

Everybody wants to advertise. Everybody wants to sell. The impulse to get your name out there and attract attention is not bad thing, but it can lead to blind-spots. If you find you're having...

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How online remarketing can work for you

17

JUN 2016

'Marketing'

How online remarketing can work for you

When deciding how to allocate your advertising budget, it's crucial to make sure your ads land in front of the right audience. You want to specifically target the people most likely to convert...

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Don't mistake the forest for the trees, focus on value

25

MAY 2016

'Marketing'

Don't mistake the forest for the trees, focus on value

Do you have a favorite business? A place you love going to and look forward to visiting? One you feel great about supporting? I do. It's an ancient tire shop at the edge of town. I...

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Does your business need a YouTube channel?

20

APR 2016

'Marketing'

Does your business need a YouTube channel?

For many people, YouTube is the new TV. it's where they go to be entertained, to kill time, to learn things, and even to shop. YouTube boasts a regular audience of over 800 million people, is...

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What is SEO?

3

MAR 2016

'Marketing'

What is SEO?

Working in the web design business, It can be easy to occasionally forget that some of the specialized terminology and jargon we use at work everyday can seem alien and bizarre to people who...

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