3 things a good designer will do
20
SEP 2017
'Commentary'
3 things a good designer will do
Finding the right design team for your project isn't always easy. Obviously there are things you can do to narrow down the field and help you find a good hire for your project. Looking at a...
Grit – the key to success
23
AUG 2017
'Commentary'
Grit – the key to success
What makes a person successful? Is it inspiration? A gift from the muse that only strikes the blessed? Is it raw talent? Some kind of intrinsic advantage or inborn gift for a particular task? Is...
The biggest mistakes businesses make when designing a lead magnet
16
AUG 2017
'Commentary'
The biggest mistakes businesses make when designing a lead magnet
If you've dipped your toes into the online marketing world, you'll know having a killer lead magnet is one of the most essential parts of any online strategy. A lead magnet tends to be an opt-in...
Can't draw? Don't let your clumsy hands get in the way of great design
9
AUG 2017
'Commentary'
Can't draw? Don't let your clumsy hands get in the way of great design
I'll be the first to admit it, I just can't draw. It's something that's irked me my whole life. My entire family, from my Grandma, to my mother, to by brother are all ridiculously...
Creating content that generates links over time
7
JUN 2017
'Commentary'
Creating content that generates links over time
Link building can be exhausting. The endless cycle of creating content, reaching out to other sites that may be interested, and seeing what kind of response you get over and over again can get...
How to hire a web designer
17
MAY 2017
'Commentary'
How to hire a web designer
So you've thought about long and hard about getting a new website for your business, you've had a few meetings, and you've made a convincing business case for it. Everyone involved is on board,...
Hackers are making job seeking more stressful than it already is
3
MAY 2017
'Commentary'
Hackers are making job seeking more stressful than it already is
Hunting for a new job is the worst. I don't think there is a single person out there who actively enjoys the process of sorting through job postings, crawling through networking sites, and...
The golden rules for writing for the web
19
APR 2017
'Commentary'
The golden rules for writing for the web
The great promise of the internet is that it gives everyone a voice. If you want to say something, you don't need to be a publisher to print your words. You don't need the approval of an...
What we can learn from the CRTC’s first CASL enforcement decision
12
APR 2017
'Commentary'
What we can learn from the CRTC’s first CASL enforcement decision
For internet marketers and web savvy businesses, Canada's Anti-Spam Legislation, or CASL for short, has been a subject of speculation and concern for years. Enacted in the summer of 2014, CASL...