What every business can learn from wine labels
10
JAN 2018
'Commentary'
What every business can learn from wine labels
Every now and then, I enjoy a nice glass of wine. I'm not an aficionado, but I like to think I know what I'm doing. I know what I like, I know how to pair a wine to a meal, and when we have...
5 ways you can kill your team's enthusiasm and productivity
3
JAN 2018
'Commentary'
5 ways you can kill your team's enthusiasm and productivity
When we talk about leadership strategies, we generally focus on the positive. "10 ways to energize your team!” or "adopt these habits of legendary leaders.” Today though, I want...
Entrepreneurs need to invest in their lives as well as their businesses
27
DEC 2017
'Commentary'
Entrepreneurs need to invest in their lives as well as their businesses
Life as an entrepreneur is stressful. There is nothing quite like the freedom of being your own boss and master of your financial future, but nothing quite as demanding either. ...
Fixed Vs Growth: The difference in mindsets that govern success
22
NOV 2017
'Commentary'
Fixed Vs Growth: The difference in mindsets that govern success
What makes one person successful and another not? Why do some people plateau early in life while others seem to keep on rising? Well, ask an economist and they might say the difference lies in...
4 easy and free resources to improve your social media strategy
11
OCT 2017
'Commentary'
4 easy and free resources to improve your social media strategy
So you've seen the light and want to harness the power of social media to help grow your business and expand your reach. That's great! Like many small and mid-sized businesses though, you're...
The anatomy of an excellent video pitch
4
OCT 2017
'Commentary'
The anatomy of an excellent video pitch
Video ads used to be the domain of AAA businesses. Of huge corporations with massive bankrolls for big, beefy ad spends. Just 15 years ago, the average small to mid-sized business couldn't dream...
3 things a good designer will do
20
SEP 2017
'Commentary'
3 things a good designer will do
Finding the right design team for your project isn't always easy. Obviously there are things you can do to narrow down the field and help you find a good hire for your project. Looking at a...
Grit – the key to success
23
AUG 2017
'Commentary'
Grit – the key to success
What makes a person successful? Is it inspiration? A gift from the muse that only strikes the blessed? Is it raw talent? Some kind of intrinsic advantage or inborn gift for a particular task? Is...
The biggest mistakes businesses make when designing a lead magnet
16
AUG 2017
'Commentary'
The biggest mistakes businesses make when designing a lead magnet
If you've dipped your toes into the online marketing world, you'll know having a killer lead magnet is one of the most essential parts of any online strategy. A lead magnet tends to be an opt-in...