You're Doing It... Better? Email Marketing.
8
JUL 2010
'Email Marketing'
You're Doing It... Better? Email Marketing.
The last time we looked at e-mail marketing, I was less than kind... but what can I say? Sometimes the truth hurts! It gets better today; a new email passed through my inbox this morning that...
Types of Email Marketing: Part 3 of 2
24
FEB 2010
'Email Marketing'
Types of Email Marketing: Part 3 of 2
Welcome to the long anticipated final installment of our Types of Email Marketing series. Today we're going to talk about Personal Relationship Emails, a powerful form of email marketing that...
Types of Email Marketing: Part 2 of 2
23
FEB 2010
'Email Marketing'
Types of Email Marketing: Part 2 of 2
Welcome back to our ongoing discussion about email marketing. Yesterday we talked about postcard and catalog emails and their business applications, and today we're going to cover another...
Types of Email Marketing: Part 1 of 2
22
FEB 2010
'Email Marketing'
Types of Email Marketing: Part 1 of 2
All marketing emails are not created equal! Different types of businesses will need different styles of email to engage their customers. Today we're going to talk about the different kinds of...
You're Doing it Wrong: Email Marketing
17
FEB 2010
'Email Marketing'
You're Doing it Wrong: Email Marketing
Recently, the Canadian restaurant chain Montana's has started making use of the email list they have been collecting for some time. The first two email broadcasts they've sent out make it...
E-mail Marketing and Permission
11
FEB 2010
'Email Marketing'
E-mail Marketing and Permission
Permission based marketing is a relatively new term, coined by marketing guru Seth Godin largely in part to the emergence of e-mail marketing. Essentially, it's a changed philosophy from...
Opt in? Double Opt in? Definitions please!
10
FEB 2010
'Email Marketing'
Opt in? Double Opt in? Definitions please!
Now that we're going to be digging more into e-mail marketing in future blog posts and how it can help your business, I thought it might be helpful to define a few of the industry terms to help...
5 Benefits of Email Marketing
22
JAN 2010
'Email Marketing'
5 Benefits of Email Marketing
If your company or organization isn't currently collecting email addresses from current and potential customers, and engaging them with a regular email marketing campaign, you're missing out on an...