Is your inbox starting to look like the Sarlacc Pit? Here's how to Jedi flip to safety
28
APR 2016
'Email Marketing'
Is your inbox starting to look like the Sarlacc Pit? Here's how to Jedi flip to safety
There was a time that I was terrified to look at my inbox. Back in my freelance days, I'd check my messages with all the enthusiasm of a prisoner walking the green mile. I'd do anything to put...
Don't call it a comeback, mailing lists never left
30
DEC 2015
'Email Marketing'
Don't call it a comeback, mailing lists never left
Mailing lists are a bit old fashion aren't they? In our social media dominated landscape, the idea of collecting emails and socking them away for some future newsletter or point of contact seems...
CAN SPAM, Is compliance enough?
19
MAY 2011
'Email Marketing'
CAN SPAM, Is compliance enough?
Consider the following scenario: you attend an offline trade show as a representative of your company and exchange business cards with the organizers. Do you consider this an expressed permission...
Building your list – B2B versus B2C tactics
12
MAY 2011
'Email Marketing'
Building your list – B2B versus B2C tactics
If you are just starting with email marketing and have no addresses in your email list, or too few to start a campaign that will be worth your while, yet you feel like buying leads from a third...
Tips for a successful email campaign
5
MAY 2011
'Email Marketing'
Tips for a successful email campaign
Emailing is an art. If you just started, chances are you won’t get it right on the first try. Don’t despair, If you learn from your mistakes, you will eventually succeed. Here are some tips all...
Tools email marketers can't live without
28
APR 2011
'Email Marketing'
Tools email marketers can't live without
If you are or plan on doing in-house mailing, there are a handful of tools and services you shouldn't go without. DNS Stuff DNS Stuff is truly a must-have for all do it yourself email...
Email marketing in the Web2.0 age
24
FEB 2011
'Email Marketing'
Email marketing in the Web2.0 age
Even in the age of Web2.0, email campaigns are still being used to get the word out there. However, as the trend moves towards mobile and social media, your email efforts should blend smoothly in...
Email Marketing and Social Media
17
FEB 2011
'Email Marketing'
Email Marketing and Social Media
Your social media profiles allow multi-channel communication: you put your message through but might get some unwanted noise when your subscribers engage in conversations. With emails however, the...
Troubleshooting your first email campaign
10
FEB 2011
'Email Marketing'
Troubleshooting your first email campaign
If you have just sent out your very first email campaign, you might see some metrics that just don’t add up as they should. You might get complaints that the email only displayed some gibberish or...