Emailing your entire list with a desktop client like Outlook or Thunderbird is a practice often employed by newcomers in the art of emailing. Putting everyone in the BCC field and firing your...
This is the third and final part of our series on how email spam filters work. If you missed the first two posts, you should read them here and here and then get back to this one....
Having a non-responsive list can be a marketers’ worst nightmare. If you have put lots of work and dedication in building your list, there is nothing more frustrating than having a really low open...
After the recent article on how spam filters work , it’s about time we had a look at how to get past them and deliver our legitimate emails to the users’ inbox. Email marketing is an art—it can’t...
Having your emails canned by spam filters is an email marketer’s worst nightmare. You may put endless hours in designing the perfect campaign but ruin everything in the blink of an eye. One...
So you have put long hours in building a lead generation campaign and your email list is finally growing. Before hitting the Submit button for the first time, here are a few facts you should be...
The debate over the use of an Email Service Provider versus in-house mailing will probably never end. Much like the heated Operating System War, where both Windows and Unix users boast the...
When you only have a handful of subscribers, it obviously makes no sense to hire a third party to manage your email campaigns. You can easily mail out to a few dozen customers from Outlook at no...
As a publisher, the customer’s privacy should be one of your top concerns. You should frequently be thinking about ethics—since you are “invading” the customer’s mailbox you should at least play...
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