Why you shouldn’t use Outlook to email your client list
3
FEB 2011
'Email Marketing'
Why you shouldn’t use Outlook to email your client list
Emailing your entire list with a desktop client like Outlook or Thunderbird is a practice often employed by newcomers in the art of emailing. Putting everyone in the BCC field and firing your...
How Email Spam Filters Work (Part III)
1
FEB 2011
'Email Marketing'
How Email Spam Filters Work (Part III)
This is the third and final part of our series on how email spam filters work. If you missed the first two posts, you should read them here and here and then get back to this one....
Top Reasons Why No One Reads Your Newsletter
27
JAN 2011
'Email Marketing'
Top Reasons Why No One Reads Your Newsletter
Having a non-responsive list can be a marketers’ worst nightmare. If you have put lots of work and dedication in building your list, there is nothing more frustrating than having a really low open...
How Email Spam Filters Work (Part II)
20
JAN 2011
'Email Marketing'
How Email Spam Filters Work (Part II)
After the recent article on how spam filters work , it’s about time we had a look at how to get past them and deliver our legitimate emails to the users’ inbox. Email marketing is an art—it can’t...
How Email Spam Filters Work
13
JAN 2011
'Email Marketing'
How Email Spam Filters Work
Having your emails canned by spam filters is an email marketer’s worst nightmare. You may put endless hours in designing the perfect campaign but ruin everything in the blink of an eye. One...
What Do I Email My Subscribers?
6
JAN 2011
'Email Marketing'
What Do I Email My Subscribers?
So you have put long hours in building a lead generation campaign and your email list is finally growing. Before hitting the Submit button for the first time, here are a few facts you should be...
Reasons to outsource your email campaigns
16
DEC 2010
'Email Marketing'
Reasons to outsource your email campaigns
The debate over the use of an Email Service Provider versus in-house mailing will probably never end. Much like the heated Operating System War, where both Windows and Unix users boast the...
Email Campaigns: In-house or Outsourced?
8
DEC 2010
'Email Marketing'
Email Campaigns: In-house or Outsourced?
When you only have a handful of subscribers, it obviously makes no sense to hire a third party to manage your email campaigns. You can easily mail out to a few dozen customers from Outlook at no...
Privacy Considerations in Email Marketing
2
DEC 2010
'Email Marketing'
Privacy Considerations in Email Marketing
As a publisher, the customer’s privacy should be one of your top concerns. You should frequently be thinking about ethics—since you are “invading” the customer’s mailbox you should at least play...