16 FEB 2011 2
So you have a hosting account and a domain name. The nameservers have propagated and it’s high time you did something with all of it.
Setup Wordpress (many hosts, like us, offer a one click install), install some plugins and start adding content. While it’s not absolutely necessary to have magazine-style writing skills (after all, not everybody is a journalist), you do need to make sure your content is readable. If you aren’t a native English speaker you might want to outsource the writing tasks – you can find tons of people who can write insightful articles for as little as 1-2 dollars per hundred words. Make sure to apply all the on-page factors you have learned so far. Then move on to off-page SEO. We have an ongoing series of articles on good and bad link building methods, read part I here and part II here.
At this stage, you might want to invest a bit in a SERPs tracking tool. It’s not mandatory, your free version of SEO Spyglass can still be useful but it's limitations may become annoying. Alternatively, you can have a look at SEO Panel. It’s open source, free, and you can install it on your hosting account.
Again, document each step. Keep a log of what you did every day, it will help you analyze what went wrong and keep you from procrastinating. Work on your new site every day. Add 1-2 articles and build links on a daily basis.
You might run into programs that will automate your tasks. While I don’t necessarily condone such practices – particularly since most of them are on the edge of black hat marketing – here are some notes you should keep in mind:
That’s about it. SEO is not rocket science, anyone can rank for mildly competitive keywords with some work and dedication. Where there’s a will, there’s a way.