19 JAN 2011 1
As already mentioned in a handful of previous posts, your rankings with the search engines depend on the number and quality of inbound links. Here are several popular ways you can build backlinks, ranked by how difficult they are to get, how much time it takes you to build them and the quality they bring.
A guest post is an article you write for someone else’s blog, in exchange for one or two editorial links and maybe even a resource box with your picture and a brief bio.
To improve your chances of success, make sure your blog is “prepared” for the new wave of visitors. Expect the unexpected, make sure your web server can handle a surge in traffic. You should also prepare a handful of great posts to be displayed on the front page (these will be the first articles your new visitors will read.) Give them reasons to return!
Theme distribution is the process of distributing customized templates for Wordpress, Joomla, PHP Nuke or other popular CMS’es. The catch is that you place a link to your service in the footer of the themes, so whoever installs it on his site gives you a link.
To have a better chance of success with this method, your theme needs to be simply stunning, so that a lot of people will install it and get you a quantity-over-quality result. Otherwise you might as well drop the idea altogether.
This concludes our first episode on good and bad link building practices. In Part II, we will discuss two other methods—holding a contest and submitting to directories.