11 FEB 2011 1
It's your friend Dave here. I just wanted to let you know how much my wife and I appreciate you being there for us when we've both had a really long day, and/or week, and we don't want to cook. It's been really helpful! I don't want to seem ungrateful, but we've noticed something that you frequently do which seemed like a cute quirk at first, but over the years it's become a bit annoying.
Truth be told, we know we're not the only ones... in fact a lot of your friends have been talking about it behind your back. I know this may not be the easiest thing to talk about, but someone needs to tell you so that we can break the cycle. Please, I beg you, stop using PDF files for listing your menus on your websites! I'm not knocking the technology, it's great when used in the proper context. This is certainly not it.
Why you might be using PDF Menus:
Why you shouldn't be using PDF Menus:
I know what you're thinking, "So what Dave? My regular customers love me, and will put up with the wait!" You're probably right about that, but your regular customers probably don't even visit your website, as they already know all about you. The focus of your website should be on showing and telling new potential customers about your restaurant, how great it is and hopefully converting them into new regular customers.
The two most important pieces of information for a new potential customer are going to be the menu, followed by the location. If customers are irritated when loading the most basic information, and that's the first experience they have with your business, you are starting off on the wrong foot. Despite what we want to tell ourselves, first impressions do matter and it's difficult to overcome a poor first impression.
I know it's not easy guys, it's more time consuming and complicated and just all around harder to do it the right way, but let's face it: the most worthwhile pursuits in life usually aren't easy. Also, I just happen to work here at Lifeline, so we can help you if you're stuck!