Reasons why your social media campaign failed
14
FEB 2011
'Social Media'
Reasons why your social media campaign failed
Social media is a hot trend these days and if used properly, can be the equivalent of printing money. However, a lot of people stumble. They launch campaigns (sometimes with great fanfare) and...
Dear Restaurants, stop using PDF menus.
11
FEB 2011
'Usability'
Dear Restaurants, stop using PDF menus.
Dear Restaurants, It's your friend Dave here. I just wanted to let you know how much my wife and I appreciate you being there for us when we've both had a really long day, and/or week, and we...
Troubleshooting your first email campaign
10
FEB 2011
'Email Marketing'
Troubleshooting your first email campaign
If you have just sent out your very first email campaign, you might see some metrics that just don’t add up as they should. You might get complaints that the email only displayed some gibberish or...
Content Spinning is the Wrong Way of Doing Article Marketing
9
FEB 2011
'Search Engines'
Content Spinning is the Wrong Way of Doing Article Marketing
Search engine spam is defined as the action of “polluting” the search engine listings with highly irrelevant results. No, I’m not talking about a search for “Giants” that points to the American...
Writing copy – how to use bulleted lists the right way
8
FEB 2011
'Blogging'
Writing copy – how to use bulleted lists the right way
Regardless of how good your product is, your website’s visitors won’t know it unless you get that information through to them in a way that puts the product in a good light. People by their nature...
About Facebook Accounts, Pages and Groups
7
FEB 2011
'Social Media'
About Facebook Accounts, Pages and Groups
Should I start up a Facebook group or create a page? If I had a penny for every time I heard this question at introductory Social Media classes I’d probably be richer than Bill Gates and Warren...
Human Nature and Quality Web Design
4
FEB 2011
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Human Nature and Quality Web Design
If you've read any of my previous posts, you'll know that I often talk about the importance of having your business represented online by a professional web design. You may or may not agree with...
Why you shouldn’t use Outlook to email your client list
3
FEB 2011
'Email Marketing'
Why you shouldn’t use Outlook to email your client list
Emailing your entire list with a desktop client like Outlook or Thunderbird is a practice often employed by newcomers in the art of emailing. Putting everyone in the BCC field and firing your...
SEO for newbies (Part I)
2
FEB 2011
'Search Engines'
SEO for newbies (Part I)
Before you can even think of starting an SEO campaign, you need to learn how the system works. This article is not a five-step tutorial on how to rank for the most competitive keywords overnight,...