These 5 Small, Easy SEO Tweaks Will Boost Your Site’s Organic Traffic
25
OCT 2019
'Marketing'
These 5 Small, Easy SEO Tweaks Will Boost Your Site’s Organic Traffic
People use search engines millions of times a day to get their questions answered and their needs met in the span of just seconds. Search engine optimization (SEO) is the handy process that...
The SEO Experts Nonprofits Need To Follow Heading Into 2020
18
OCT 2019
'Marketing'
The SEO Experts Nonprofits Need To Follow Heading Into 2020
Can you believe we’re about to head into a new decade in just a few months? The digital marketing space has evolved at dizzying, lightning speed in the 2010s. In the past ten years, we have...
Curating content to enrich your social media brand
10
AUG 2018
'Marketing'
Curating content to enrich your social media brand
So you've entered the world of digital marketing. You've set up a blog, you've created a bunch of social media accounts, you're posting furiously, and now you're exhausted. No need to be...
5 Reliable Digital Marketing Metrics You Have to Measure Now
2
AUG 2018
'Marketing'
5 Reliable Digital Marketing Metrics You Have to Measure Now
With this internet-inclined generation, digital marketing has become more important than ever for businesses. After all, a recent Pew study shows that 26% of United States adults...
How to create a content style guide for your brand
4
JUN 2018
'Marketing'
How to create a content style guide for your brand
Okay, so you're a small to mid-sized business or organization and you've recently jumped into the content creation game. You've got a small team of people working to produce content that you...
3 ways to promote your new website
4
APR 2018
'Marketing'
3 ways to promote your new website
Building a website is exciting. You've set aside the money for it, got yourself an awesome web developer (like Lifeline Design), and you've spent some time going over revisions, ironing out the...
How to find the right keywords to boost your SEO
28
MAR 2018
'Marketing'
How to find the right keywords to boost your SEO
You ever hear that expression "he knows just enough to be dangerous?” That's how I feel about most people trying to boost the SEO on their website. SEO used to be an obscure and...
What is digital marketing and why should you care?
21
MAR 2018
'Marketing'
What is digital marketing and why should you care?
You may have heard of digital marketing, but what is it exactly? More to the point, why should your business care? How marketing used to work To understand digital marketing,...
What every business can learn from wine labels
10
JAN 2018
'Marketing'
What every business can learn from wine labels
Every now and then, I enjoy a nice glass of wine. I'm not an aficionado, but I like to think I know what I'm doing. I know what I like, I know how to pair a wine to a meal, and when we have...