Lifeline Blog

Here are a few of my favorite online tools I’ve found on the web:
1. Doc 2 Pdf Online
If you have a Word document you want to upload to your website for your customers, this handy little tool will automatically convert it to a pdf file (a more web-friendly format than Word documents) and [...]

In our last post, we discussed how to communicate with your customers online at the basic, bare minimum. The question remains, how do you take things to the next level in a way that will help your business grow and gain more customers?
The cardinal rule of more advanced communication / interaction is always: Make [...]

If at the bare minimum you have an email address, then the answer to the above question is probably yes. However, the more important question is: “How effective is your level of communication with your customers online?” In the past, a business could operate without a website and see no real tangible detriment to their [...]

Typically, we think of e-commerce as a website with a shopping cart that allows customers to browse, order, and pay for products through the website. However, that’s not necessarily the only form of e-commerce on the net. Sure, it’s the most obvious and initial definition, but these days the term has become much broader. [...]

You’ve probably heard a developer or an Internet site extol the benefits of using CSS in coding, but no one really goes into depth as to why using CSS is so much better than tables… so let’s talk about some of the specific reasons.
1. CSS is More Future-Proof Than Tables
Before table designs became popular, [...]

When creating a new website or adding pages to an existing one, words can only take you so far.
A appropriate picture that fits in neatly with your content and has the right subject can often give your page that extra punch it needs to really draw your visitors in. That being said, the two obvious [...]

If you have our proprietary iWi CMS, then you have the benefit of being able to change your navigation completely around at any time in a few minutes. However, most other CMS options don’t offer this flexibility, so it is a good idea to put a lot of thought into your navigation to avoid costly [...]