Lifeline Blog

RSS readers are far more important than people who land on your page from a search engine or from a  link on another site. You can safely assume these readers are loyal and will read most, if not all your posts, for as long as you manage to keep them interested. This is the first [...]

Twitter and your company blog should be kept close together. There is a huge debate on how Twitter might kill blogging altogether but, in fact, they can complement each other if you use them wisely. As promised in a previous post, here is a list of plugins that can seamlessly integrate Twitter services in your [...]

Twitter is extremely popular these days, but to use it properly, you should be aware of some mistakes that can kill your campaign from the very start. This post is the beginning of a series of articles that will show you what you need to stay away from. Tweeting as if the business itself could [...]

In this article, I will assume you are fairly familiar with setting up and using a Twitter account. Before we get started I sincerely hope your Twitter username is your “brand”. It helps establish the connection between your site/business name and your Twitter account. We’ve already covered the topic of brand consistency, so I won’t cover that [...]

Social media isn’t all about building a solid community. You also have to create constructive discussions or, at a bare minimum, provide your members with insightful pieces of information. In other words, you should give them reasons for why they should be staying with you. This post will outline several key steps in maintaining your [...]

As I was telling you a while ago, Business Facebook accounts have their advantages over regular, personal ones. In this article I’ll outline 11 easy steps to sign up for a business account and post your first status update. Step 1: Point your browser to http://facebook.com. Leave the Signup form blank and click the Create [...]

Once you get a consistent follower base on Twitter—we’re talking more than a thousand or so—you will find that the traditional web interface won’t keep up with the huge amount of tweets you have to read and sometimes answer to. You will need a Twitter client to organize the flood of information you are being [...]

Corporate tweeting can be a daunting task, to say the least. Even though the platform is not new, we can safely say it’s like nothing a new startup has dealt with—it’s quite different from Facebook,  and only shares basic similarities with corporate blogging. Here are some tips and ideas you should keep in mind once [...]

Once you have been blogging for a few years or have broken the 1,000 RSS feed subscribers mark, you will find that older posts receive less and less traffic and eventually sink into oblivion. Your audience only reads the fresh content and no one will bother to click all the way through the hundreds of [...]

Facebook can be one of the most powerful social marketing tools of our time. With a user base of roughly 7.5% the world population, Facebook is the second most popular website on the Internet. Therefore, more and more businesses understand the need of having a presence in the online world and sign up for Facebook [...]