Lifeline Blog
How to Captivate People For 11 Years With One Ad Campaign
By Dave on Jul.15, 2010
under Social Media
Update: I changed the title to “One Ad Campaign” as that’s a bit more descriptive.
I am, of course, talking about the wildly successful online promotion that Old Spice ran yesterday, where the ad team spent the entire day taping and posting personalized responses to messages on Twitter, Facebook, Youtube and more. In case you haven’t [...]
Social Media can provide an audience that you can advertise to or build your brand with for much less cost than more traditional forms of advertising, but there can be drawbacks. For instance, take a look at FutureShop’s Facebook Page: Click Here. Their page has over 68,000 fans… that’s great, right? Well, maybe and maybe [...]
Before you say, “Facebook, isn’t that some kids thing like MySpace?”, take a look at these Facebook demographic statistics real quick:
Facebook has more than 350 million active users.
The Average user spends more than 55 minutes per day on Facebook
More than 700,000 local businesses have active Pages on Facebook
Average user becomes a fan of 2 Pages [...]