Lifeline Blog

Google Places is a great service that can provide an immense boost to the popularity of your offline business. If you run a brick and mortar venue, I strongly advise you to sign up for an account and have your shop listed. However, just like all great services, Google Places comes with its downsides. Here [...]

Youtube can be a great platform for your social media strategy. It can help you raise buzz for your products or services and boost your audience.  Also, like all social media platforms, it can be fun – after all, you get the chance to interact with people. Here are some steps that can help you [...]

Are you ready to fail with Twitter? Here are some guaranteed ways to trash your reputation. This isn’t a walk-through, pick any of the methods below, and you have my personal assurance that your company will be annoying people and loosing sales in no time! Automated responses with sales pitches Always try to sell, especially [...]

The fact that blog comments can be a great way to get visitors, build branding and awareness and improve your site’s rankings should be a well-known fact. Dave posted a great article on the how to ethically comment on blogs last year; here are a few more tips. Use a real photo If you haven’t [...]

Social media is a hot trend these days and if used properly, can be the equivalent of printing money. However, a lot of people stumble. They launch campaigns (sometimes with great fanfare) and fail miserably. Here are some of the reasons why your social media campaign failed. You didn’t track anything If you sent your [...]

Should I start up a Facebook group or create a page? If I had a penny for every time I heard this question at introductory Social Media classes I’d probably be richer than Bill Gates and Warren Buffet together. Ever since Facebook launched their Pages feature back in 2007 there has been a confusion over [...]

Even though it was initially designed for social interactions much like texting from mobile phones, Twitter can be a powerful tool in the hands of a marketer. This article is the second part of the series and will outline a few more don’ts of Twitter marketing. Being overly conservative Don’t be overly serious, it will [...]

If you already enjoyed the first article about “How to get more RSS subscribers”, here are some more tips on how to boost your RSS subscribers base. Everybody knows that subscribing is free Pitches like “You can get an email account for free” or “Host your site with us free of charge” used to work [...]

Google Places is a free, fast and easy way of reaching customers in your region. It can help you jumpstart your online presence even if you don’t have a website. This article will guide you, step by step, with creating a Google Places account. I will list John’s Used Car Shop, the company for which [...]

When hiring a Social Media Strategist, keep in mind that you should be aiming high. Your brand and customer relationships are at stake, and whoever is in charge of your social campaigns can either make or break your image. Skilled strategists are hard to come by, so use this checklist when you are looking for [...]