Lifeline Blog
Search engine optimization isn’t just about building links to your site. Each site is unique in its own way, every webmaster has built his site with a target market in mind, and each niche has its competition. When hiring a company to optimize your service for search engines, they should first do an assessment of your current [...]
Link baiting is a technique widely embraced by popular bloggers where instead of hunting for links, you write an article in such a way that people will link to you. It’s just like fishing—the post is the bait, the links are the catch. However, a lot of webmasters pay fortunes to skilled copywriters for a [...]
If you have done any SEO campaign larger than submitting a blog post to ten social bookmarking sites, you have probably noticed some differences and inconsistencies in tracking your rankings in Google. The same search can yield different results for, let’s say, an American and a Canadian for exampe. This article will outline several reasons [...]
The concept of guest posting and editorial links is associated with SEO. Long story short, a guest post is, as the name says, an article you write for a blog in exchange for a link coming to your site. An editorial link: is one-way (that is, no reciprocal link exchange, no I link to you [...]
Google PageRank has been surrounded by so much hype and there is so much confusion about it, that we thought it would be helpful to write an article that would dispel some of the myths. Myth #1: PageRank carries a huge role in the SERP positioning Matt Cutts, head of the Webspam department at Google [...]
Duplicate content is by far the worst problem an out of the box installation of WordPress comes with. When you publish a new article, WP renders it in at least six different locations: The article’s Single page (the Permalink of the post, i.e. the URL where your visitors can read the full article) The category [...]
Keyword density has always been an important factor in on-page SEO. While stuffing your page with the same keyword over and over again used to work ten years ago, a too high or too low density could render your optimization efforts useless. Semantically related words End of 2006 marks an important moment in how search [...]
Keyword research is not rocket science. You don’t need to hold a PhD in Marketing to do it properly and you don’t need to outsource it to a company that would bill you a fortune if you have the time to do it. However, a lot of webmasters tend to mess things up from the [...]
Editor’s Note: NoFollow is an attribute that can be placed on a link in the code to indicate that the site linked shouldn’t be given credit for the link, like it normally would if there was no attribute placed on the link in the code. There is a never-ending debate on whether you should use [...]
Today I’m going to write about a less known service Google provides that can help your website. Sure, many people have heard about Google Analytics, and it’s fantastic for statistics tracking… but Google Webmaster Tools, while being completely different, is still extremely helpful to the website operator. It can be found at: http://www.Google.com/webmasters/tools In a [...]