Lifeline Blog

You can find the previous three episodes here: Part I: Guest posting and theme distribution Part II: Crowdsourcing (running a contest) and directory submissions Part III: Social bookmarking and forum posting This article will show you a few insights on how to use Yahoo Answers. Yahoo Answers Yahoo Answers is a popular service where people [...]

Welcome to the third part of our series on good and not-so-good link building methods. If you missed the previous episodes, I suggest you catch up here: Part I: Guest posting and theme distribution Part II: Crowdsourcing (running a contest) and directory submissions In this article I will discuss the pros and cons of social [...]

There is a never-ending debate over PPC versus SEO, and an equally growing divide between marketers who enjoy organic search and those who prefer paid results. Without taking any sides, here are the pros and cons of both ways of doing business. What it may strike at a first glance is that SEO involves long-term [...]

In theory, to rank better than your competitors you will need to build more inbound links (quality ones, quantity does not necessarily prevail here), next to some readable and good-flowing content. If you have read my previous articles on Lifeline Design you should know that my experience has taught me magazine-style content doesn’t outrank “normal” [...]

So you’ve built up your site, filled it with very good content, built a few quality incoming links and still haven’t had a visit from Google? If that’s the case, then something may be wrong. Before we get started, we are talking about your site not being indexed at all (i.e. the query “site:yoursite.com” in [...]

So you have a hosting account and a domain name. The nameservers have propagated and it’s high time you did something with all of it. Setup WordPress (many hosts, like us, offer a one click install), install some plugins and start adding content. While it’s not absolutely necessary to have magazine-style writing skills (after all, [...]

Search engine spam is defined as the action of “polluting” the search engine listings with highly irrelevant results. No, I’m not talking about a search for “Giants” that points to the American football team rather than Goliath, this is a relevant result and you need to fine-tune your query to get the proper result. A spam [...]

Before you can even think of starting an SEO campaign, you need to learn how the system works. This article is not a five-step tutorial on how to rank for the most competitive keywords overnight, but rather a general framework on how to start learning. First, read all you can on the topic. Try to [...]

In this second part we will discuss two more link building methods: directory submissions and holding a contest. Running a contest Holding a SEO contest can do magic in terms of link building if you do it right. You will need two key factors: consistent prizes (no one rushes in to win pennies) and publicity [...]

As already mentioned in a handful of previous posts, your rankings with the search engines depend on the number and quality of inbound links. Here are several popular ways you can build backlinks, ranked by how difficult they are to get, how much time it takes you to build them and the quality they bring. [...]