Lifeline Blog
After the recent article on how spam filters work, it’s about time we had a look at how to get past them and deliver our legitimate emails to the users’ inbox. Email marketing is an art—it can’t be taught in a series of articles, as it requires lots of study and practical experience—but here are [...]
Having your emails canned by spam filters is an email marketer’s worst nightmare. You may put endless hours in designing the perfect campaign but ruin everything in the blink of an eye. One sloppily worded phrase or a broken HTML code can trigger a set of warnings and make the spam filters believe you are [...]
So you have put long hours in building a lead generation campaign and your email list is finally growing. Before hitting the Submit button for the first time, here are a few facts you should be familiar with. Should I use HTML or text emails? HTML emails are generally known to perform better than text-only [...]
The debate over the use of an Email Service Provider versus in-house mailing will probably never end. Much like the heated Operating System War, where both Windows and Unix users boast the advantages of their favorite OS, each direct email marketer will tell you that his favorite choice of delivering email is the right one. [...]
When you only have a handful of subscribers, it obviously makes no sense to hire a third party to manage your email campaigns. You can easily mail out to a few dozen customers from Outlook at no extra cost. Even bandwidth comes cheap these days, so that shouldn’t be a concern either. However, when you [...]
As a publisher, the customer’s privacy should be one of your top concerns. You should frequently be thinking about ethics—since you are “invading” the customer’s mailbox you should at least play by the book—and keep in mind that disgruntled customers can seriously hurt your business relatively easily. Here are the main privacy considerations you should [...]
The last time we looked at e-mail marketing, I was less than kind… but what can I say? Sometimes the truth hurts! It gets better today; a new email passed through my inbox this morning that does a pretty decent job, so let’s take a look: This email starts off great. The first thing it [...]
Welcome to the long anticipated final installment of our Types of Email Marketing series. Today we’re going to talk about Personal Relationship Emails, a powerful form of email marketing that isn’t used as often as it should be. Personal Relationship Emails These are a bit different than the other forms of email newsletters we’ve discussed, [...]
Welcome back to our ongoing discussion about email marketing. Yesterday we talked about postcard and catalog emails and their business applications, and today we’re going to cover another important form of email marketing. So let’s get right into it. Email Newsletters This type of email is a bit more complicated and takes more time and [...]
All marketing emails are not created equal! Different types of businesses will need different styles of email to engage their customers. Today we’re going to talk about the different kinds of marketing emails and try and help you identify what version might be best for your business. Postcard Emails: The idea behind a postcard email [...]