Lifeline Blog
Welcome to the long anticipated final installment of our Types of Email Marketing series. Today we’re going to talk about Personal Relationship Emails, a powerful form of email marketing that isn’t used as often as it should be.
Personal Relationship Emails
These are a bit different than the other forms of email newsletters we’ve discussed, as [...]
Welcome back to our ongoing discussion about email marketing. Yesterday we talked about postcard and catalog emails and their business applications, and today we’re going to cover another important form of email marketing. So let’s get right into it.
Email Newsletters
This type of email is a bit more complicated and takes more time and [...]
All marketing emails are not created equal! Different types of businesses will need different styles of email to engage their customers. Today we’re going to talk about the different kinds of marketing emails and try and help you identify what version might be best for your business.
Postcard Emails:
The idea behind a postcard email is to [...]
Recently, the Canadian restaurant chain Montana’s has started making use of the email list they have been collecting for some time. The first two email broadcasts they’ve sent out make it quite clear that they are still new to email marketing and are trying to find their footing.
Let’s take a look at the emails, and [...]
Permission based marketing is a relatively new term, coined by marketing guru Seth Godin largely in part to the emergence of e-mail marketing. Essentially, it’s a changed philosophy from traditional forms of marketing where the consumer is interrupted during a desired action and presented with an advertisement they must watch or hear before returning [...]
Now that we’re going to be digging more into e-mail marketing in future blog posts and how it can help your business, I thought it might be helpful to define a few of the industry terms to help you make more sense of the coming posts!
Single Opt in and Double Opt in: These terms are [...]
If your company or organization isn’t currently collecting email addresses from current and potential customers, and engaging them with a regular email marketing campaign, you’re missing out on an effective method of marketing.
All businesses can benefit from an email campaign. Over the next few weeks we’ll examine the different types of marketing emails you can [...]