Lifeline Blog

Consider the following scenario: you attend an offline trade show as a representative of your company and exchange business cards with the organizers. Do you consider this an expressed permission to receive emails, snail mail and telephone follow-ups?  The organizers would likely say that of course it is, you fully expect to be contacted; you [...]

If you are just starting with email marketing and have no addresses in your email list, or too few to start a campaign that will be worth your while,  yet you feel like buying leads from a third party provider doesn’t suit you either, building the list from scratch is your best call. However, you’ll [...]

Emailing is an art. If you just started, chances are you won’t get it right on the first try. Don’t despair, If you learn from your mistakes, you will eventually succeed. Here are some tips all newbie email marketers should keep in mind. Spell it right Again, I don’t necessarily advocate magazine-style writing skills (even [...]

If you are or plan on doing in-house mailing, there are a handful of tools and services you shouldn’t go without. DNS Stuff DNS Stuff is truly a must-have for all do it yourself email marketers. It features a wide range of tools meant to check if your DNS and PTR records are set up [...]

Even in the age of Web2.0, email campaigns are still being used to get the word out there. However, as the trend moves towards mobile and social media, your email efforts should blend smoothly in the marketing mix. Here are some tips that will help you stay on top of the competition. Offer relevant content [...]

Your social media profiles allow multi-channel communication: you put your message through but might get some unwanted noise when your subscribers engage in conversations. With emails however, the contact is more intimate, you can address your visitors privately. The message is to be seen by their eyes only. Social media and email marketing work differently, [...]

If you have just sent out your very first email campaign, you might see some metrics that just don’t add up as they should. You might get complaints that the email only displayed some gibberish or get lots of unsubscribe requests.  It’s okay, even the pros have flunked their first mail-out. It’s important to understand [...]

Emailing your entire list with a desktop client like Outlook or Thunderbird is a practice often employed by newcomers in the art of emailing. Putting everyone in the BCC field and firing your newsletter away might be appropriate when you only have a handful of subscribers, but for any larger list you should use a [...]

This is the third and final part of our series on how email spam filters work. If you missed the first two posts, you should read them here and here and then get back to this one. Today I will brief you on how community-based filters work and domain/IP authentication and filtering. Community-based filters These [...]

Having a non-responsive list can be a marketers’ worst nightmare. If you have put lots of work and dedication in building your list, there is nothing more frustrating than having a really low open rate. There are oodles of reasons why people wouldn’t read your emails, but they all boil down to one simple fact: [...]