Lifeline Blog
Consider the following scenario: you attend an offline trade show as a representative of your company and exchange business cards with the organizers. Do you consider this an expressed permission to receive emails, snail mail and telephone follow-ups? The organizers would likely say that of course it is, you fully expect to be contacted; you [...]
You can find the previous three episodes here: Part I: Guest posting and theme distribution Part II: Crowdsourcing (running a contest) and directory submissions Part III: Social bookmarking and forum posting This article will show you a few insights on how to use Yahoo Answers. Yahoo Answers Yahoo Answers is a popular service where people [...]
I’ve already shown you how you can fail with link baiting, let’s get a bit on the positive side and discuss something that does work: LISTS. People love lists, they often get Dugg and tweeted and can sometimes become “authority resources”. How do you build a list that goes viral? Give value Don’t simply list [...]
Google Places is a great service that can provide an immense boost to the popularity of your offline business. If you run a brick and mortar venue, I strongly advise you to sign up for an account and have your shop listed. However, just like all great services, Google Places comes with its downsides. Here [...]
Google has recently announced the release of the online version of PageSpeed, the Firefox extension that analyzes the performance of a web page. There is already a much better tool, called GTMetrix, that was already doing a great job, as well as YSlow Firefox extension from Yahoo. Some PageSpeed metrics WordPress blogs: John Chow’s blog [...]
If you are just starting with email marketing and have no addresses in your email list, or too few to start a campaign that will be worth your while, yet you feel like buying leads from a third party provider doesn’t suit you either, building the list from scratch is your best call. However, you’ll [...]
Welcome to the third part of our series on good and not-so-good link building methods. If you missed the previous episodes, I suggest you catch up here: Part I: Guest posting and theme distribution Part II: Crowdsourcing (running a contest) and directory submissions In this article I will discuss the pros and cons of social [...]
The previous two parts of the Usability for newbie designers tutorial can be found here: Part I: Introduction and general tips Part II: Proper use of breadcrumbs In this article I will talk about how to design links wisely and in such a manner that your visitors don’t get confused. Stay with the trend Don’t [...]
Youtube can be a great platform for your social media strategy. It can help you raise buzz for your products or services and boost your audience. Also, like all social media platforms, it can be fun – after all, you get the chance to interact with people. Here are some steps that can help you [...]
Cloaking affiliate links is a common practice among marketers. I’ll show you the reasons and ways you can do it. Assuming you are promoting a product sold by somesite.com, you will get an URL in the form of http://somesite.com/?affid=1234. Whenever a visitor goes to that link and purchases the product you will get a certain [...]